Hong Kong trading companies have long won business through trade fairs, sourcing agents and personal networks. Those channels still matter, but overseas buyers now start much of their research online. Before they reply to your email or visit your booth, they search for your company, check your website and compare you with suppliers elsewhere. Increasingly, they also ask AI assistants for supplier shortlists. If your site is an outdated brochure with a generic product list, it undermines the credibility you built in person. This guide explains what a B2B export website needs, how to make it generate enquiries, and what it costs.
What overseas buyers look for
A buyer in the UK, US, Europe or the Middle East reviewing a Hong Kong supplier usually wants to answer a few questions quickly:
- Does this company actually supply what I need, at the specification I need?
- What are the minimum order quantities, lead times and shipping terms?
- Can they handle customisation, OEM or private label?
- Have they worked with companies like mine?
- Is it easy to send an enquiry and get a clear reply?
A B2B export website should answer all of these without the buyer needing to email first.
What a strong B2B export site includes
Clear product structure
Each product category gets its own page, with specifications, materials, customisation options, MOQ and lead time. This helps buyers find what they need and gives search engines specific pages to rank for specific searches.
Credibility content
- Company background, capabilities and quality control process.
- Project references or case studies with real details.
- Certifications and testing information where relevant.
- Clear trade terms: Incoterms you work with, payment terms and sample policy.
Enquiry system that does not leak
Enquiry forms should ask the right questions (product, quantity, target price, destination, deadline) and send each enquiry to your CRM, not just to a shared inbox. WhatsApp click-to-chat and email links should be tracked so you know which pages bring enquiries. If you also run AI customer service, the website chat and WhatsApp can feed the same pipeline.
Multi-market setup
If you sell into several regions, the site can show different currencies, contact details or content for each market, and be structured so search engines serve the right version to the right country.
Technical basics done properly
Fast loading, mobile-friendly layout, clean URLs, structured data, sitemaps and correct indexing. These are not optional for B2B: many buyers first visit from a phone, and slow sites lose them.
Examples of B2B sites we have built
- Calder & Oak: a UK commercial furniture B2B site supported by Google Ads.
- Linegrain: an acoustic panel B2B site serving UK and US buyers.
- Salon & Steel: a US salon furniture B2B site, also running Google Ads.
Each follows the same principles: specific product pages, clear specifications and an enquiry path designed for trade buyers.
Getting found: SEO, GEO and ads
A new site does not bring traffic on its own. Most Hong Kong exporters combine three approaches:
- SEO: ranking in Google for the product and supplier terms buyers in your target markets search. Results build over months.
- GEO: making your content clear and factual enough for AI assistants such as ChatGPT to understand and reference when buyers ask for suppliers.
- Paid ads: Google Search ads targeted by country can bring enquiries while SEO builds, as on the Calder & Oak and Salon & Steel sites.
No one can guarantee rankings, AI mentions or a specific number of enquiries. We focus on doing the work properly and reporting clearly so you can judge results.
What it costs in Hong Kong
Prices are shown in your local currency on this site.
Websites (Shopify or WordPress)
- One-page site: US$770
- Company / brochure site: US$2,200
- E-commerce site: US$3,750
- B2B export site (product catalogue, enquiry system, multi-market structure): US$6,100
Ongoing growth
- SEO and GEO: Light US$300/month, Growth-basic US$610/month, Growth US$1,300/month, minimum 6 months.
- Ads: setup US$390 per platform, management from US$230/month per platform. Ad spend is paid directly to Google, Meta, Microsoft or the relevant platform.
A B2B export site takes about 5 weeks from when we have your product information, images and access. The rush option adds 20% to the setup fee and roughly halves the timeline. Combining the website with a CRM or AI customer service gives 10% off for two main setup items and 15% off for three or more.
How we deliver
We work fully online. You send product data, images and feedback by text, WhatsApp or email, and we share staging links and short video walkthroughs for review, with no meetings needed. Our team uses AI tools for copy drafts and product images, and people edit and check every page before launch. Payment is staged: a 20% deposit to start, 60% at launch and 20% after sign-off. Monthly SEO and ads management fees are billed at the start of each period. Contracts and invoices are issued by AETHER INT'L ENTERPRISE CO., LIMITED in Hong Kong.
FAQ
Should the site show prices?
Most B2B exporters do not show fixed prices, because pricing depends on quantity, specification and destination. We usually show MOQ and price-influencing factors, and use a structured enquiry form to collect what you need to quote.
We have hundreds of products. Is that a problem?
No. We structure categories and import products in bulk from your spreadsheets or catalogues, then focus SEO content on the categories that matter most.
Shopify or WordPress for a B2B export site?
WordPress suits enquiry-led sites with lots of content. Shopify suits companies that also want online ordering or sample sales. We recommend based on your model.
Can you help with the content if our team is busy?
Yes. We draft product and company pages from your existing materials and ask focused questions to fill gaps. You approve everything before it goes live.
Get a free website diagnosis
Send us your current website and main product lines, and we will reply within 24 hours with a written review and a recommended structure for your export site. Request your free diagnosis or view Hong Kong pricing.