Google Ads can be one of the most reliable growth channels for US e-commerce brands and B2B companies, and also one of the easiest places to waste money. Broad keywords, missing conversion tracking and automated campaigns left on autopilot can burn through a monthly budget with little to show for it. Whether you sell products online or generate quote requests from business buyers, the fundamentals are the same: tight structure, accurate tracking and steady optimization. Here's how we manage Google Ads for US clients.
Start with conversion tracking
Before spending a dollar, we make sure Google knows what a valuable result looks like. Without accurate tracking, Google's automated bidding has nothing reliable to optimize toward.
- E-commerce: purchases with order values, plus add-to-cart and checkout steps, tracked through Google Ads and Google Analytics 4.
- B2B: quote form submissions, calls, chat inquiries and, where possible, qualified leads imported from your CRM.
- Enhanced conversions where appropriate to improve measurement accuracy.
Google Ads for US e-commerce
Shopping and Performance Max
For most online stores, Google Shopping is the core channel. We set up and clean your Google Merchant Center feed, with accurate titles, product types, GTINs where available, and shipping and return settings. Performance Max campaigns can work well once tracking and feed quality are solid, but we segment by product margin or category so your best sellers aren't competing with low-margin items for budget.
Search campaigns
Search campaigns capture high-intent and branded queries. We separate brand from non-brand terms so you can see what's truly driving new customers.
For Muttfield (muttfields.com), a US pet supplies brand, we run Google Ads across the full catalog alongside SEO and GEO work, so paid and organic efforts support each other.
Google Ads for US B2B companies
B2B search volume is smaller and more specific, which makes structure and keyword control critical.
- Tightly themed ad groups matching product lines or services, each with a dedicated landing page.
- Negative keywords to exclude retail shoppers, DIY searches and job seekers.
- Geographic targeting by state or metro area if you serve specific regions.
- Ad scheduling aligned with business hours if your team handles calls.
- Lead quality feedback from your CRM so we optimize for real opportunities, not just form fills.
Salon & Steel (salonandsteel.com), a B2B site for US salon and barber furniture, runs Google Ads built on this structure. Tumblewright (tumblewright.com) serves the US and Canada with indoor playground equipment, a typical example of a high-consideration B2B purchase where landing page detail matters.
What ongoing management includes
- Weekly search term reviews and negative keyword updates.
- Bid strategy and budget adjustments based on conversion data.
- Ad copy testing and asset updates.
- Feed and product-level adjustments for Shopping campaigns.
- A monthly report in plain English: spend, conversions, cost per result and what we're changing next.
We use AI tools to speed up analysis and draft ad variations, and every change is reviewed by a person before it goes live.
Landing pages matter as much as the ads
Even a well-run campaign struggles if the click lands on a slow or vague page. Before scaling spend, we review the pages your ads send traffic to and flag issues such as:
- Product pages missing shipping times, return terms or key specs.
- B2B pages without a clear quote form, minimum order details or proof of past projects.
- Mobile layouts where the main call to action sits far below the fold.
- Forms that don't fire a conversion event, so results go unrecorded.
Small fixes here often do more for cost per result than bid changes alone.
Realistic expectations
We can't guarantee sales, leads or a specific return on ad spend. Results depend on your products, pricing, competition, website and how quickly your team follows up on leads. New campaigns usually need several weeks of data before the most useful optimization decisions can be made. What we commit to is a clean setup, accurate tracking and consistent, transparent management.
Beyond Google
We also manage Meta, Microsoft Ads, TikTok and ChatGPT ads. Microsoft Ads is often a cost-effective addition for US B2B audiences, and campaigns can usually be imported from Google as a starting point.
What it costs in the US
Prices are shown in US dollars. Ad spend is paid directly to Google from your own account.
- Ads setup: {5000} per platform, including tracking, account structure and initial campaigns.
- Ads management: from {3000}/month per platform.
- Cross-platform dashboard (ads, store and CRM in one view): {22000}.
- Single-source dashboard: {6000}.
Management has no long-term contract. If your landing pages need work, we can also build a new store or B2B site, and bundled setup services are 10% off for two or 15% off for three or more.
How we deliver
We work fully online via WhatsApp, email or text, with no standing meetings required. It starts with a free diagnosis within 24 hours, which can include a quick audit of your existing account. For setup projects, a 20% deposit gets us started, 60% is due at launch and 20% after sign-off. Monthly management is billed at the start of each period. Contracts and invoices are issued by AETHER INT'L ENTERPRISE CO., LIMITED, Hong Kong.
FAQ
Who owns the Google Ads account?
You do. The account is in your name and billed to your card. We manage it with the access you grant, and you can remove access at any time.
What ad budget do we need?
It depends on your market and cost per click. In your free diagnosis, we look at your category and suggest a sensible test budget based on your goals.
Can you take over an existing account?
Yes. We start with an audit, fix tracking and structure issues, then move into ongoing management.
Do you also handle Meta and Microsoft Ads?
Yes. Each platform has its own setup and management fee, and we report on them together.
Next step
If your ads aren't delivering or you're ready to start, request a free diagnosis and we'll reply within 24 hours with an assessment and recommendations. Full rates are on our pricing page.